An example, Ted is a sales agent who travels one day a week, when he receives calls at the office they have to be redirected by the receptionist. The customer will then be placed on hold for about 38 seconds, however if the call last longer than this, to say about 115 seconds, the customer will become dissatisfied and hang up. If Ted’s business phone system allowed him to tether his mobile phone, then Ted would be able to answer any incoming office call almost instantly.
Technology is changing, and that presents new challenges, but at the same time it also provides small businesses with solutions and marketing opportunities. Video conferencing reduces confrontation, travel time and costs, as it is easy to connect and deliver a sales pitch virtually; keeping customers intrigued and developing a strong business relationship. Device twinning, reduces hold time and bounce statistics; finding potential customers because your business is not missing out on any new opportunities that come its way. My recommendation is that every small business should assess its communication and collaborative tools. Ask yourself, what does your phone system do for you, is my customer satisfaction low? Understand the problem, define the challenge and work on what precisely needs to change and develop a solution.